From Theory to Practice:
A Digital Learning Experience for College Students
In this highly interactive digital learning experience, students work in teams to start their own boutique marketing agency, producing compelling, insight-driven creativity that generates real world results. From rapid creative ideation to full-scale execution, students agencies must craft their own brand identity while working with their client to build brand equity.
Deliverables include required assignments and optional bonus challenges for extra points.
For Courses In:
- Decision Analysis
- Brand Management
- Pricing Strategy
- Consumer Behavior
- Marketing Research
- Public Relations
- Social Media
- Integrated Marketing
- Customer Relations
- Digital Media & Marketing
- Crisis Marketing
- Strategic Marketing
- Introduction to Business
- AND MORE!
During registration, Students will divide into teams of 5 or more and work together to quickly brand their boutique marketing agency. This will include a company name, slogan and the selection of executive positions. Teams will act as the agency-of-record (AOR) for The Posh Hotel & Casino, a 188-room boutique property located on the Las Vegas Strip. As they work to meet a tight deadline from a luxury resort, students will make creative and strategic decisions in an effort to maximize the announcement of 2 new additions to its resort offerings.
Students prepare by reviewing the storyline video (1:46). They will learn about The Posh Hotel & Casino’s more than $150 million worth of additions and renovations, including the new 10,000 square foot, tattoo mega-studio and a new luxurious salon & spa. They also will hear from the CEO explaining the task at hand.
Students will make a variety of creative decisions for 2 new “resort offerings”: Tattoo Mega-Studio and Salon & Spa. Their work will have a major impact on brand identity and driving sales through strategy, creativity and collaboration. Successful teams will carefully consider the impact of their marketing plan — and whether it is aligned with their overall strategy.
Our curriculum management system uses color coding and enhanced visuals to help students effectively manage their assignments through a transparent and easy-to-use workflow.
Scoring / Assessment –
- Team Participation – 15%
- Brand Identity – 10%
- Design – 10%
- Written Rationale – 10%
- Market Research – 10%
- Market Strategy – 20%
- Creative Campaign – 25%
Course Level –
Professors can choose to increase the overall comprehensive nature of the experience by electing to turn “on” the bonus challenge module during the initial sign-up. See #8 for more details.
Bonus Challenges – (Coming Soon)
This flexible learning environment ensures students have enough time to complete the required assignments (#6), while also giving them the opportunity to earn bonus points through various challenges (optional).
Each challenge is designed to be completed in 30-minutes or less and range from above introductory level to advanced level activity.
- Crisis Communication
- Public Relations
- Social Media
- Customer Retention
A real-time leaderboard is used to increase the level of competition. Live results are available throughout the duration of the experience for the instructor to review and discuss.
Empowering Messages –
The act of giving and receiving empowering messages has a big place here at StellaINK101. With just a few words our celebrities and business leaders enhance the student’s experience. As teams earn points, they will unlock words-of-wisdom from successful entrepreneurs, celebrities, business leaders, athletes and more.
We’re happy our experiences have been featured at these forward-thinking Universities
We’re building our own network for the future, with some great brand partners!