Brand Name

Present a compelling brand name for the Posh’s new tattoo mega-studio. The name should reflect the resorts core values and inspire conversation.

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Tagline

Compliment the new name with a strong tagline using a snippet or phrase that underscores and supports your company name and brand message. 

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Primary Logo / Mark

Create a primary mark (logo) that can be used across various applications including marketing materials, signage, social media and platforms. 

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Written Rationale

When presenting logo concepts to a client, it is often productive to have written rationales to accompany each concept. This can help you, the designer, clarify your thoughts before getting the concepts in front of your client. The rationales will help your client to better understand from your team’s point-of-view. 

Provide a written rationale to accompany your logo concept incorporating the following topics: 

1. Symbolism: Clarify and identify the meanings behind the icons you chose to incorporate into the design. Go into as much detail as you feel necessary, the history, cultural relevance and so on. 

2. Style: Why did you choose this style for the logo?

3. Typography: Explain why you chose the typefaces used in the logo. How do they relate to the rest of the design and the company it represents.  

4. Relationship: How does the concept relate to the company’s personality, goals, vision and values? 

5. Color Theory: Explain the color choices. Why did you choose them? What does the color represent? How does the color choice relate to the new name? 

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SWOT Analysis

The SWOT (strengths, weaknesses, opportunities and threats) analysis identifies and describes the organization’s strengths and weaknesses and the opportunities and threats it faces in order to develop strategies for capitalizing on the strengths and opportunities and minimizing the weaknesses and threats.

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Competitive Analysis

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Marketing Plan

“The Tactical & The Magical” 

Your marketing plan and creative campaign will focus on an experimental marketing strategy to lure in consumers, celebrities and influencers to the grand opening event of the Posh’s new tattoo mega-studio on New Year’s Eve. 

Develop and customize a strategic experiential marketing plan that communicates important brand messaging while interacting with your target consumers. Rooted in the even’t three core objectives – Connect, Educate and Inspire – carefully craft a strategy rooted in four defining elements of the brand for the grand opening event that will be Artistic, Immersive 

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Creative Campaign

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Our Universe

We’re happy our experiences have been featured at these forward-thinking Universities

Our Network

We’re building our own network for the future, with some great brand partners!